Using Imagery to Boost Your Business

Over the last couple of weeks we’ve been getting insights into photography from Éadaoin Curtin of FireChild Photography. This week she explains how to use imagery to help boost your brand. 

As a business owner myself, I meet a lot of other business owners and it just really pisses me off to see people with amazing services and products but then these standard branding shots that don’t capture their energy or one-of-a-kind personality.

As business owners, our true product is ourselves and if we want to attract more clients, we need a way to stand out from the crowd. By crafting a powerful visual brand my clients walk away with photos that project authority and integrity. And help them instantly stand out as the first choice for their clients. Which means? More clients and more sales!

I’ve brought elements of my design background into the process of developing a brief, researching the brand and creating clear ideas about where the shoot should go, and I’ve been interested in the world of personal branding for longer than I’ve been shooting professionally, so it makes sense to tie it all together into a holistic service that looks at the brand inside and out and gives business owners the tools to communicate with their clients from a place of authority and integrity.

3 Top Tips on How to Use Imagery to Help Boost Your Brand

  1. Define your audience – know who you are speaking to, and what tone you want to set. This will create basis for your visual brand. For example, an accountancy firm may choose a more classic font and styling to encourage trust, and depict stability. While a comic book shop might choose something more quirky.
  2. Colours – the psychology of colour can have a huge impact on your brand. Think about what you want to say and how you are using colour to get your message across. For example, when people think of green they think of something fresh, and organic. So for companies with a ecological focus green is an obvious choice when thinking of how to use imagery to help boost your brand.
  3. Consistency – this is vital when building a brand. Create a basic template and stick to that layout. With so much noise and clutter, your brand needs to be memorable. Customers will learn to expect to see certain elements from you, and this will help to create an immediate familiarity with your brand and messaging.
  4. Bonus tip! Be willing to adapt. When it comes to using imagery to help boost your brand, think about more than just your logo. It could be a character, a colour scheme, a font etc. there are lots of ways to spread your message. Don’t be afraid to experiment, and think about how your images can work in a variety of situations.

Get more tips from this insiders guide: 7 Secrets to More Clients With a Stand Out, Authentic Images

The process I use to help my clients develop insights into their brand before the shoot helps us bring the right energy to the day and make the best photos possible; it’s always so exciting to see a plan come together!

If you missed out on our interview with Éadaoin, catch up here. You can also get more top tips on how to become a better photographer. And if you’re looking to hire a photgapher, make sure you check out her website.

Are there any tips we left out when it comes to using imagery to help boost your brand? Let us know in the comments.

11 thoughts on “Using Imagery to Boost Your Business”

  1. Indeed consistency, and defining your audience goes a long way. even the colour coding is a great idea to resonate with your potential easily. Lovely ideas.

  2. Thanks so much for sharing all this vital information. I will definitely be bookmarking this for future reference. This was such a great post to read!

  3. Excellent tips! It’s so true, you see these amazing brands out there, lovely people with fantastic products and yet they dont represent their brands the best possible way! The colour palette is indeed one of the most imporant elements!

  4. I liked the most your forth tip Aine – I also think that it’s important experiment and have an open mind, and to think about how your images can work in a variety of situations.

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