Meet the GirlCrewer #9: Scarlet Merrill, Managing Director of Engage

“This isn’t just a job; it’s also a personal crusade to make the web a better place!”

Meet Scarlet Merrill, from GirlCrew Dublin and Managing Director of Engage

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Originally from London, Scarlet had her first taste of adventure quite early when the family moved to South America. After spending her formative years there she moved back to Europe and lived in France for 11 years before setting up in Dublin in 2013. For Scarlet, effectively getting messages across to the right people has always interested her – “I’ve been in communications for 20 years now and working on digital projects for around 15 years.

I’ve managed dozens of website projects, but ongoing strategy and content are what really interest me… which is why I decided to start a company that concentrates on this area.” Engage provides a range of services, to a wide variety of clients, but the basic idea behind the company is helping others to develop digital strategies that actually work.

“Having a beautiful, fabulously built website is pointless if the content on it is below par. So, we help companies develop an inbound/brand strategy that focuses on quality content, we can help to produce the content needed and deliver ongoing analysis to measures results.” In addition to strategy creation, Engage offer a range of digital coaching services which are designed to help company owners and marketers understand how the internet can help them build their business, and create a strong online presence. Unlike some others in this market, Engage prides itself on a holistic approach to strategy, focusing on creating a positive online brand experience that combines content production, with brand strategy and trust. Working companies that range from start-ups to the public sector, Scarlet has helped numerous companies and her love of the job is clear to see “This isn’t just a job; it’s also a personal crusade to make the web a better place!”


1. What is the best thing about running your own business?

You’re not just a cog in a machine; you’re the person who ensures that the whole machine keeps working. I like having to worry about the details and the bigger picture at the same time 😉

2. What did you find most challenging about it?

Switching off. There’s no point taking a holiday and staying glued to your computer the whole time.

3. What is your proudest business achievement to date?

NOT getting hired by a huge multinational when I first arrived in Dublin. Lucky escape!

4. What would be your one tip to others who want to get into this area?

Measure your results. If you can prove your worth, you’ll have happy customers and you’ll enjoy what you do even more.

5. What would be your motto in life, and in business?

Head in the opposite direction to everyone else.


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