Meet the GirlCrewer #60, Atelier Owner Kaire Merisaar

“Successful are the ones who just roll up the sleeves and do whatever needs to be done and grow with the experience.”


There are some things in life that everyone should learn to do, and sewing is probably one of them, but unfortunately it is one of those skills that less of us learn. While I still struggle to sew buttons back on, for others, working with needle and thread is simply second nature. GirlCrew London member, Kaire Merisaar, works in the fashion industry and is earning a strong reputation with her growing business, a “…made-to-measure atelier based in North London.” And it would seem that it’s not just Kaire who has the knack for working with clothes, as she got her inspiration from her aunt.

“As a child I spent lot of my time in my aunt’s atelier. It is where I got my interest in clothing.” Thankfully, this interest didn’t pass, and days eyeing up cloths in her aunt’s business became years of hard work and study to hone her craft. “I went on studying fashion design in Estonian Academy of Arts and continued with design technology degree in Denmark.” From there she made the journey to the UK, and set up shop in the bustling Muswell Hill. “In 2009 I moved to London, never stopping designing and dressmaking. Something that began with few dresses for friends has now grown into small business.” Judging from the glowing testimonials and the gorgeous pictures of the work it would seem that this small business is one that will definitely go the distance. For those of you in the area, you know who to call the next time you need an alteration or something custom-made for that extra special occasion.

1. What is the best thing about your role?

Being the dressmaker the best thing is being part of the process from idea to the personally tailored piece. It is also very rewarding to see the joy and appreciation of the client. That what has been made is important to them.

2. What did you find most challenging about it?

The most challenging factor in bespoke industry is the balance between the time and value. It is a luxury, but it takes time. In a life where everything is so instant the greatest luxury is having the time and the will for having something personally made.

3. What is your proudest work related achievement to date?

There have been many amazing and stunning dresses and outfits that I am proud of making. Sometimes it is achieving something very complex, other times it is the event the gown is worn to. A few dresses have been worn to meet the Queen.

4. What would be your one tip to others who want to get involved in this industry?

Be invested in your work and don’t complain. There will be times where you have to make sacrifices, work late and long hours and do the jobs you like the least. Successful are the ones who just roll up the sleeves and do whatever needs to be done and grow with the experience.

5. What would be your motto in life, and in work?

Change what you can, let go of what you can’t, appreciate what you have, envision what you want and work towards achieving it. | Facebook | Twitter | Instagram

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