Meet GirlCrew Aberdeen member and founder and director of Clairity, Claire Cargill
Traditionally, people have been encouraged to go from school to college to permanent employment as quickly as possible. However, these days it is clear that that path no longer satisfies people and many of us want a lot more. From getting to know our members through this series we’ve often seen that it is the unexpected bumps along the way that help people to actually reach their goals.
One member who found herself unexpectedly on the road to building her own company is GirlCrew Aberdeen member, Claire Cargill, who “…was a victim of the oil and gas downturn…”. After losing her job, Claire noticed that there was a gap in the market. “Many companies can’t afford someone full time and with all the redundancies happening, staff are struggling to keep up. That’s where Clairity comes in. We specialise in completing the tasks that are stopping you from doing what you are really good at.” The team help businesses keep cost down and complete projects on time by providing key marketing, sales support and admin services. This simple approach has helped Claire bring the business from strength to strength and her services also help others as “by providing business support in a variety of areas, Clairity can help your businesses grow…”. Claire knows that she doesn’t want a cookie-cutter model so each company can rest assured that they will receive “…a tailored and flexible strategy that suits the business.” For Claire, helping others and growing the company is a dream come true “I’ve always wanted my own business, it’s been my dream since I can remember! It’s all happening about 10 years earlier than I had originally planned!”
1. What is the best thing about your role?
I get to go inside businesses every day and help them achieve their goals. We specialise in helping businesses grow by doing the tasks that are stopping people from doing what they are truly good at.
2. What did you find most challenging about it?
Remembering that I have to make all the tough decisions and balancing my work and family/friends.
3. What is your proudest work related achievement to date?
I completed my first ever video pitch for a competition, I was absolutely terrified!
4. What would be your one tip to others who want to get involved in this industry?
Do your market research and look for that “niche” market. Don’t be afraid to try. Even when things get tough – remember your WHY.