“I would say staying authentic is the most important thing when trying to engage an audience.”
Meet GirlCrew Dublin member and blogger, Fräulein Doktor
Did you know that GirlCrew has lots of interest groups that are open to international members? One of these is the GirlCrew Bloggers group. As the name would suggest, this page is for budding and established bloggers to share tips, expand their readership, and get advice. It’s clear that there are lots of you out there who are interested in this field, so in that vein we caught up with GirlCrew member Anne, the Fräulein Doktor, to tell us about hers.
“I started the blog mainly as a personal project which would allow me to keep up with my writing as well as giving me the chance to learn more about the technical aspects of building a WordPress site, social media communication and digital marketing. Work on the blog was also intended to keep me busy, since I found myself at a bit of a loose end after finishing my PhD…It was a good way to not stick my head in the sand and learn some new skills.”
Unlike other bloggers who choose a niche to explore, the Fräulein Doktor is designed to cover a broad range of topics in a more conversational style “I wanted it to be like a conversation you have with your girlfriends. No topic is off limits really, and I’m trying to stay honest and open when talking about my own experiences. Blog posts can range from tips for coping with stress and anxiety, women’s health issues to my favourite romantic movies…I’ve also got a series called History’s Rebel Girls which introduces kick ass women, alive or dead, who in my opinion have made an impact on society.” Although the blog is written from the female perspective, for a female audience, Anne has noticed that a lot of men are reading her content too. “This just confirms what I’ve been thinking all along, ‘women’s issues’ are just people issues and shouldn’t be relegated to the side line.”
With her tone and readers nailed down, Fräulein Doktor is enjoying the bloggers life and is looking to build upon the audience she is already reaching. “I hope to grow my readership to [as] wide a range of women, and men, as possible. It’s been nice getting positive feedback so far and engage in a conversation with readers of the blog.”
1. What is the best thing about your role?
Being able to write about topics I’m interested in and connecting with other people who also have an interest in these topics. I also enjoy doing research for blog posts, especially for my History’s Rebel Girls series.
2. What did you find most challenging about it?
Finding the time to blog in between other work and also establishing a proper routine and blogging schedule I can stick to easily.
3. What is your proudest work related achievement to date?
Getting the blog up and running is already an achievement for me. The positive feedback I’ve received so far about my writing has made me quite proud. It also has been nice to hear that my personal experiences, dealing with stress and anxiety for example, have resonated with others who are trying to implement some of my tips. My post on women’s health also got great feedback on twitter with other women sharing their stories with me, raising greater awareness of the importance of regular cervical checks.
4. What would be your one tip to others who want to get involved in this industry?
As a newcomer to the blogging world I still have a lot to learn, but I would say staying authentic is the most important thing when trying to engage an audience. I write about topics and people I’m interested in and stay honest when writing about personal experiences.
5. What would be your motto in life, and in work?
Don’t be afraid to start over again. Although it can be daunting and I certainly struggle with it frequently, change is good.