Meet the GirlCrewer #33: Darlene Brennan, Owner of Makeup by Darlene

“Getting the word out there and building a client base – it’s tough getting started from scratch.”

Meet GirlCrew Dublin member, Darlene Brennan, Owner of Makeup by Darlene


With Halloween just around the corner, it’s only a matter of time before we start seeing the words “party season” splashed across every shop window and every beauty website. While the glitz and glamour is part of the fun of winter, for GirlCrew member, Darlene Brennan, beauty is a year-round passion. “I work in pharmacy and have done since I was old enough to work, but I have always loved makeup and have a huge collection that I have built up over the years.” Tired of seeing her collection grow, and looking to take it beyond self interest, Darlene decided to bring her love of all things beauty to the next level – “I decided to do what I love while still working part time in pharmacy [and become] a freelance makeup artist…”

Now, before anyone rolls their eyes and mutters about another “bimbo” in the beauty industry, true to GirlCrew form, Darlene has been very savvy in pursuing her dream. In order to build on what she already knew, Darlene completed courses in Makeup, Manicure & Pedicure and Nail technology, while also becoming a qualified Pharmacy Technician. And, as if that wasn’t enough she has also set up a great beauty blog and has recently delved into the world of beauty vlogging with her own YouTube channel. With so much going on, you would think that Darlene hardly has time for everything, but her current job has provided a great source of inspiration for her freelance work “working in pharmacy has also helped me a lot in the beauty industry, I have so much training in different cosmetic and skincare brands that I wouldn’t of had otherwise.”

This love of discovering the new has clearly paid off, as her sleek website is great mix of firm favourites and some interesting products you may not have used before. So whether it’s the Halloween Singles Mixer or the upcoming GirlCrew Christmas parties be sure to check out Darlene’s handiwork as she is offering a special price of €25 for make-up plus lashes for all GirlCrew members.

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1. What is the best thing about your role?

Getting to meet new people, I love working with the public. No day is ever the same and everyone is different. I also get to travel as I go to my clients. Also you get to experience special moments like weddings.

2. What did you find most challenging about it?

Getting the word out there and building a client base – it’s tough getting started from scratch.

3. What is your proudest work related achievement to date?

Setting my business up was a huge step for me and I’m very proud that I did it. Its something I have wanted to do for a long time.

4. What would be your one tip to others who want to get involved in this industry?

Go for it ! If its what you want to do and you have a passion for it, then don’t let anything stand in your way.

5. What would be your motto in life, and in work?

Love what you do ! We work to live, not live to work. But it definitely helps when you love your job and get to meet new interesting people everyday.

Darlene’s links: | Faceboook | Twitter | Instagram

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