Meet the GirlCrewer #30: Kerri Coletta, Global Social Media Co-ordinator with Sofar Sounds

“Never settle – not in life, love, or career.”

Meet City Lead & Global Social Media Co-ordinator at Sofar Sounds, GirlCrew Seattle member, Kerri Coletta


One of the best things about being in GirlCrew is that we get an insight into all the cool happenings in great locations all over the world; but, unfortunately, this can also lead to some serious event envy. This week we had the chats with Kerri Colette, GirlCrew Seattle, who is the City Lead & Global Social Media Co-ordinator for an amazing project – Sofar Sounds. In a nutshell, they “curate intimate, secret concerts in living rooms and other alternative venues all over the world.” Intrigued? So were we! We all know that live gigs aren’t what they used to be, and “Sofar was born out of the frustration with the live music industry, which had become increasingly ridden with distractions – cell phones, people chatting, drunken disruptions, etc. – so much so that the focus on the music seemed lost.” In order to restore a little order – not too much, it’s a gig after all – the driving force behind Sofar is to reconnect the audience with the experience and “bring [the] magic back to the music.”



For those of you who are thinking that this might lead to the ultimate cringe fest of watching someone struggling to bang out a few chords on an out of tune guitar, fear not, as Sofar have already built up an incredibly impressive roster of artists. “We focus on emerging artists, but have hosted some well-known names, like Bastille, Hozier, George Ezra, X Ambassadors, HOLY CHILD, Sylvan Esso, Karen O, Leon Bridges, Rob Pattinson, and more.” In case you were already putting all your worldly belongings on eBay to buy a ticket to Seattle asap there’s no need to panic as Sofar could be in a city very near you. Like all good things, Sofar has found and keen audience and “are currently operating in 179 cities and counting!” So, once you’ve finished that cup of tea/coffee we suggested you check out Sofar…it sounds like the perfect GirlCrew event!


1. What is the best thing about your role?

Being able to work on something I’m passionate about – music. It’s also a nice contrast to my full time role, where I am part of a larger team managing social accounts. It’s nice to balance that with this role where I have total creative control and have to manage everything myself.

2. What did you find most challenging about it?

Managing my time efficiently, and working with limited budget/resources.

3. What is your proudest work related achievement to date?

Specific to Sofar, was organising two major live tweet events, where we had people tweeting around the world for 24hrs straight. One event was Karen O’s record release and the other was to celebrate International Women’s Day, and both were outstanding successes.

4. What would be your one tip to others who want to get involved in this industry?

Get experience in social – freelance, intern, create your own pages – you need to be able to show that you know the platforms and can write for social. And stay apprised of social news all the time – it changes constantly, so you need to be the expert. With social and marketing in general, experience tells a far stronger story than education alone.

5. What would be your motto in life, and in work?

This is a hard one! I think for both, its do what makes you happy in this moment. You can’t change the past, and you don’t know what the future will bring, so make the most of what you’re doing right now. And that includes loving what you do. We only get a finite number of years on this planet – we shouldn’t waste any second of it doing something that doesn’t make us happy. Never settle – not in life, love, or career.


If you are a GirlCrew member and are interested in being featured in Meet the GirlCrew, just drop me an email at! x


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