Our job search questions answered by Holly Fawcett, Marketing Operations Manager at Social Talent. Part 1: Should you be using LinkedIn to bolster your CV or should it be a replica? Is there anything that you should include on your CV that you shouldn’t on your LinkedIn?
When you want to learn something, it’s always best to go straight to the source but this isn’t always easy as there are so many opinions being thrown about. Here at GirlCrew HQ we don’t do anything by halves so when a thread popped up in Dublin about the dreaded LinkedIn profile we knew that you wanted more. This is a topic that rears its head every so often, so we decided to make a one-stop shop where your questions would be answered by the best.
Holly Fawcett is the Marketing Operations at Social Talent, and knows all there is to know about using the social platform to bag your dream job. Before you think to yourself that Marketing Operations doesn’t sound like it’s the right field let us squash your fears. Social Talent is Europe’s leading provider of online and social media training specific to the Recruitment and Staffing industry. When recruiters want to find people online, they go to Holly and the team to find out how to use online tools to find the best candidates. They know all you need to know about building your personal brand and beating off the competition to make sure you stand out online in all the right ways.
When I sent her over the questions our GirlCrewers wanted answered, her response was so detailed that we didn’t want you to miss a thing so we’ve decided to run it as a six-piece series. So, lets kick things off with the question that has stumped most of us at one time or another.
Should you be using LinkedIn to bolster your CV or should it be a replica? Is there anything that you should include on your CV that you shouldn’t on your LinkedIn?
That’s an interesting question – I think your LinkedIn profile should be reflective of your CV. However, your CV is a lesson in restraint. You need to be able to sell your skills to someone in less than two pages. Like an advertiser only has 3 seconds on a billboard to sell a product, your CV is that billboard. Your LinkedIn profile should be used to back up your CV, maybe provide further information (like references, examples of your work, links to your blog, etc) and show the viewer who you know in common. This is really useful when you’re applying for a job, because if the hiring manager sees that you have someone in common in your network, this can improve their perception of your application over others.
Your LinkedIn profile and your CV are of course closely linked, but they are different documents. Your CV is a specific career history geared towards applying for a particular job (you can’t roll out the same CV to everyone!). Your LinkedIn profile is a more full overview of your career, achievements and network.
As for anything you shouldn’t include on your LinkedIn profile? I think you should just be aware that your LinkedIn profile is a publicly accessible webpage that anyone with an internet connection can see. Be aware of identity theft, so I wouldn’t add things like my date of birth or things that are commonly asked as identifier questions (mother’s maiden name, name of your elementary/primary school). Make yourself familiar with privacy settings to protect your information, like making your private contact information only available to your connections). To be honest I wouldn’t put certain identifying information on my CV either. I’ve learned more and more about bias in the recruitment process over this last year, and you can inadvertently be discriminated against by including your date of birth (oh she’s too old/ she’s around the age to have kids/ she’s too young…), or even things like being on a Parent/Teacher association (“she has kids therefore she won’t be as flexible or hardworking”).