5 Tips for Creating a Successful Business

5 Tips for Creating a Successful Business

The journey of entrepreneurship is one filled with hills and valleys. These 5 tips for creating a successful business can help you pave your way.

Female entrepreneurs face even greater challenges than their male counterparts as they try to make their mark in an often gender-biased world. These pointers can help female entrepreneurs successfully navigate the complex world of business ownership. If you are thinking to building a company here are just 5 tips for creating a successful business.

1. Never Compromise Your Standards

Unscrupulous people will appear at some point along your entrepreneurial journey. Never do something unethical to get ahead. The right path may be filled with ditches, potholes and rocky roads, but it often leads to a beautiful destination. Know what you stand for and never allow anyone to influence you to change those standards.

2. Listen to Your Market

Passion drives entrepreneurs. Sometimes, however, that passion can blur an entrepreneur’s vision of reality. Your business must meet the needs of the customers it serves. Those needs are likely to constantly change in certain industries. Consistently seek feedback from your customers and keep abreast of the latest trends in your industry. The fashion industry is a prime example of this point. Fashion merchandisers must pay keen attention to the latest trends to ensure that their stores stay ahead of the game and attract new customers. Those that don’t get left in the dust. The resources listed below can help you get informed, organised, and help boost your marketing efforts.

3. Create a Winning Team

Your team is just as valuable as your customers. They are human beings, not robots, with emotions and needs. The work environment that you create should make employees feel appreciated and motivate them to come to work each day. Creating this type of environment isn’t easy. It entails:

  • providing opportunities for staff to have fun with each other
  • encouraging staff to share their ideas and giving them freedom to implement these ideas for the betterment of the company
  • investing in training opportunities for the staff
  • providing mentorship for new and existing staff
  • rewarding and recognising staff

A team filled with people who want to be a part of your organisation will always ensure that the organisation succeeds.

4. Keep Track of Finances

Creating a successful business relies on smart spending. You should keep tabs on the business’ income and expenditure on a weekly basis. Having this information ensures that you always know how well your business is doing or how poorly is doing. It keeps you one step ahead. Your analysis should then lead to solutions to prevent the business from losing money.

5. Develop a Strong Online Presence

Businesses that don’t have an online identity are losing a good portion of potential customers. This generation of consumers interact with businesses through their electronic devices. In fact, the Pew Research Center states that about 80% of Americans are online shoppers. Therefore, your business needs a:

  • Mobile-optimised website. This website should contain a home, about, products/services, and contact page. If you have the time, it should also have a blog that is consistently updated.
  • Social media profile(s). The platform(s) you choose depends on the demographic of your customers and the type of product or service you sell.

Creating a successful business isn’t easy. But it can be that little bit easier if you by make a consistent effort to implement these strategies. You will hit many bumps along the way, but keeping these 5 things in sight will help your business succeed. One extra tip that we’d also add, is don’t forget to ask for help. Starting a new business is a steep learning curve and connecting with other entrepreneurs is a great way to get support and build contacts. Have you built a business, or are you considering it? Let us know your thoughts and concerns in the comments.

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Christine McLean

Blogger, author, mathematics teacher. Although I hold a BSc in Mathematics with Education and have been teaching for over 4 years, writing has given me a voice I never knew I had. I began my blog "Christine Speaks" in 2013 and have used it to convey my thoughts, feelings, and ideas freely. Since then, I have written website content for over 20 websites and 2 e-books.

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One comment

  1. My tips would be (because I guess we are directing this at early stage startups)

    a) bootstrap. Don’t think about getting money from anyone if you can do without it. Usually you can. Sell something to get the ball rolling and if possible in advance of even having the product or service available.
    b) make and deliver as much as possible yourself in the beginning. Early delegation creates holes in your understanding of the product or service and your first customers will teach you more about what the product or service should be. Don’t pass up opportunities to improve, ever.
    c) start by doing something you can do in your sleep (figuratively speaking). Learning about running a business is already a massive learning curve, you don’t want to be also teaching yourself about your business area as far as you can manage. you can always update / change what you do later, and also hire people once you have solid cash flow and the first rocky year under your belt. Remember whatever you start doing will be small and dorky, so best be good at it.
    d) the only feedback you need is from someone you have tried to sell to, not from friends or family. The only bias you care about is the one that leads to cash exchanging hands for a product. In the beginning, find a way to get customers to pay and be delighted by what you offer. Grow that, don’t tweak your ideas or product based on creative suggestions.
    e) steal other people’s ideas where you can. How do similar firms market? How do they price? They’ve probably learned by hard graft already, so study what they do. If you can find a way of improving slightly on a competitor you are off to a good start.
    f) do something that is already out there. If you come up with something so new that you have to educate the entire marketplace (or simply everyone you meet) about what it is and why it’s a good idea, you are making your labours very difficult. Best start with something that people recognise and understand, and where there are already many competitors who have done the hard work of preparing the ground for you. Then differentiate slightly on the basis of value, or price, or service, and you can grab market share. Once you have a business up and running you can be bolder in introducing new angles or products. Or not, if you are doing well.
    g) don’t diversify location for the sake of it, particularly in location based businesses. what worked in one location, may not work in another. Your home market is probably always going to be your biggest and best. This is a truism for firms of all sizes. And in the off case that one day you sell far more in a location than where you are based, you should think about relocating.
    h) above all, have fun, and look yourself in the mirror every day and say, I am awesome!

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